An ad that creates a reaction...

When creating an ad, you must be aware that the average reader will observe the ad for a fraction of a second. One idea is therefore to get the readers attention, to stop the reader and let him observe the ad for a few seconds. So, this ad experiments with the attention-span, to see if by using fairly simple means can stop the reader and transmit the intended message.

I change the color of a young girls eye, to an energetic bright green. That will make the reader stop, and then glance back over the ad to observe the logo, the headline and the website address. In just a few seconds, this ad has communicated the notion of green, energy and earth. Those interested in renewable energy will take a third and fourth deeper look and perhaps read some of the text.